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Friday, February 29, 2008

Quoted on MSN about (what else?) cupcakes



MSN.com has highlighted the 11 best places to buy cupcakes in the U.S., and quoted and consulted me (they including my favorite bakery sugar Sweet sunshine and highlight a special cupcake from each bakery they pick):

Ever since 2000, when Magnolia Bakery’s pastel cupcakes upstaged Sarah Jessica Parker’s knee-socks on an episode of ‘Sex and the City’, cupcakes have undergone an unexpected (and well-chronicled) renaissance. Over the last eight years, cupcakes have been celebrated and re-imagined in countless ways, with new, cupcake-only bakeshops – inspired by Magnolia and Los Angeles’ Sprinkles Bakery – popping up all across the country.

Rachel Kramer Bussel, co-author of cupcake blog Cupcake Takes the Cake, admits that the glut of new cupcake boutiques means bakers have to work harder to stand out. “I think personalizing the cupcake with a unique flavor or flavors in addition to the usual ones is always nice,” Bussel says. “Increasingly, cities are seeing more than one bakery open so they have to do something to differentiate.” So, here are 11 of the most original (and delicious!) new cupcakes in America.


Read on to find out their favorites

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