Operation New Year's Eve

From IAVA (Iraq and Afghanistan Veterans of America)

While we get ready to attend New Year's Eve parties and celebrations tonight, many of our service members will be ringing in 2008 in Iraq and Afghanistan - thousands of miles away from their families. Tonight, you have a unique opportunity to show how much you appreciate their service.

'Operation New Year's Eve' is a campaign that lets Americans send text messages of support to our troops via the tallest billboard in Times Square. Almost one million people will be in Times Square to see the sign, and people worldwide can view the sign by visiting www.operationnewyearseve.org. Visibility is limited during the day, but there will be a clear shot of the billboard all night long.

You can send your own message by sending a text to 94444. Just add the word 'CARE' before your message (for example: "CARE Thank you for everything you do!"). The word 'CARE' will not appear on the sign.

Standard rates apply, and posting a message to the billboard costs $0.99. Due to high volume, there may be a delay, and your message may not appear immediately.

The Durst Organization, Sign Lab Media, which runs the billboard, and Fountainhead.com, a media company, have all generously donated their time to put this project together. It hasn't cost us a cent, and a portion of the proceeds from the $0.99 charge will be donated to IAVA.