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Thursday, June 21, 2007

Orlando Sentinel on cupcakes

I'm quoted in this Orlando Sentinel article about cupcakes (albeit as "Rachel Kramer Bissel") - it's totally worth it just for the adorable photo of a kid pointing at cupcakes:

The rise in popularity of upscale versions of the homey treats mirrors one of the hottest restaurant menu trends in the country: bite-sized desserts, according to a survey of more than 1,000 chefs at the 2007 Restaurant Show held last month in Chicago.

Rachel Kramer Bissel, founder of cupcakestakethe cake.blogspot.com, has monitored the cupcake buzz online for several years.

"There's a real cupcake community," says Kramer Bissel. "For a lot of people, the cakes recall a kidlike fun thing, but it's the adult sensibilities that are driving the high end of the businesses. Decorations are getting fancier, and you see a lot more color. Cupcakes even are turning up at benefits and Hollywood parties."

In New York, Kramer Bissel uses the blog to organize "Cupcake Meetups" at bakeries around town.

"Cupcakes are social," says Kramer Bissel. "They get people excited. Brownies and cookies can't do that."


The article also features a recipe for carrot, orange and raisin cupcakes and they've got tips on cupcake making as well.

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