No comment (other than to throw up in my mouth a little or maybe actually a lot)

"Dude, Here's My Book" by Warren St. John, The New York Times, April 16, 2006

With titles like "Real Ultimate Power," a satirical ode to the masculine prowess of ninjas; "The Modern Drunkard," a paean to getting hammered; and "The Game," a manual for manipulating and bedding women, they collectively represent the once-elusive male counterpart to so-called chick lit, and so perhaps deserve a cheesy epithet of their own. How about: fratire.

"All of this is a reaction against over-socialization, or maybe an over-feminization of the culture," said Jeremie Ruby-Strauss, Mr. Max's editor at Kensington and a point man for the genre. "I think all of these books are about men searching for a model other than what they're being told to do, something more rebellious, less cautious and less concerned with external approval."...

"When you think about the ninja, you think about the apex of manliness," Mr. Hamburger said in a phone interview. "These are guys no one could ever spank or tell what to do or tell what time they could go to bed — real men," he added. "It's a spoof of that."

But to be vaguely self-promotional, in the nature of the above boys:

I quoted Tucker Max in my latest Village Voice Lusty Lady column "Sex, Drunk vs. Sober"

I interviewed Jeremie Ruby-Strauss last year for Mediabistro