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Thursday, April 27, 2006

MJ Rose must read: "The Blog Trap"

MJ Rose just posted about "The Blog Trap" which I think should be required reading for blogger/authors. As someone who's certainly fallen prey to this (and countless other ways to procrastinate/get out of writing/being lazy/flaky), I totally identified with this post. Here's a snippet:

The point here about the 36.6 million is if you build the blog they will not come unless you drag them to it.

That means if you are an author and you have something to say and you want to share it with anyone who might happen by go right ahead. But if you are looking for a powerful marketing tool that is going to help you sell books you have to evaluate if a blog really will help or turn out to be nothing but a big time drain...

I think that every successful blog has a GAP – a clear GOAL, an identifiable AUDIENCE, and an outlet for the author’s authentic PASSION.

Passion might be a strange one in that mix but its key. Otherwise your readers will see through your efforts. This gig takes a lot of time so you better care about what you’re blogging about because authenticity comes through online.

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